With patients as their customers, NextCare couldn't afford to mess around.

Measurable results


increase in lifetime customer value


more local conversions

How we did it.

Technically, NextCare.com was a success and delivered a steady stream of traffic. However, Ethology was able to see exactly what the site wasn’t delivering: conversions. The culprits? Tons of mobile visitors, a mobile site that wasn’t directing properly and lots of local listings with the wrong business info.

To remedy the situation, Ethology’s local SEO team started fine-tuning and making adjustments to off-site local listings by cleaning up incorrect information and delivering consistency. Next, we fixed the website bottlenecks preventing conversions from happening by making sure the mobile site was navigating correctly, information was easier to find and content was easy to understand.

Every update — from strategy and planning to modern search and paid media — was done with the customer experience in mind. When the business itself is easy to find, it’s amazing how much more activity happens.


  • Local
  • Web and Mobile
  • UX and
    Visual Design
  • Conversion
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Then you’re in the right place...sort of. We’re thrilled to announce that we've been acquired by Tallwave!

We will still provide the digital strategy, search, content, and performance media we’ve come to be known for over the last six years. But now, leveraging Tallwave’s strengths, we can provide you business strategy, product design and development, branding, and market intelligence.

We put these services together to help you tackle your biggest business challenges, check out tallwave.com or email us at info@tallwave.com to learn more.