We work with you and your customers at every step.

Measurable results


increase in lifetime customer value


decrease in cost per lead

How we did it.

Culligan.com’s Solution Center was designed to interactively help answer visitors’ problem water questions. And it did just that. Water smells funny? Too much sulfur. Rust stains around the sink? High iron content. Mineral buildup around fixtures? Hard water. You name it, and the Solution Center could identify it.

But it wasn’t until Ethology’s analytics team discovered that, although questions and issues varied across the country, problem water trends were isolated to specific regions. That meant the Solution Center was a fantastic tool, but it was just too generic. So Ethology developed geo-specific Problem Water pages to educate users and present solutions, while using paid media and modern search to increase visibility.

The result? Targeted, geo-specific solutions to water problems created happier customers, garnering more qualified leads for Culligan.


  • Strategy and Planning
  • Creative and Technology
  • Modern Search
  • Paid Media
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Then you’re in the right place...sort of. We’re thrilled to announce that we've been acquired by Tallwave!

We will still provide the digital strategy, search, content, and performance media we’ve come to be known for over the last six years. But now, leveraging Tallwave’s strengths, we can provide you business strategy, product design and development, branding, and market intelligence.

We put these services together to help you tackle your biggest business challenges, check out tallwave.com or email us at info@tallwave.com to learn more.