Tallwave and Ethology Expand Executive Team to Drive Continued Growth

March 15, 2016 by Sean McMahon in Marketing News

Tallwave and portfolio company, Ethology, appoint Michael J. Jackson as EVP and CFO.

SCOTTSDALE, Ariz. (March 14, 2016) – Tallwave, an Arizona-based business design and innovation agency, alongside Ethology, a full-service digital marketing agency, today announced the addition of Michael J. Jackson to their executive team. Jackson has been named executive vice president and chief financial officer for both Tallwave and Ethology as of March 14, 2016.

“’I’m fortunate to have worked with Michael during my time at iCrossing,” said Jeffrey Pruitt, CEO and co-founder of Tallwave. “He brings a level of knowledge and experience to the team that will help catapult both businesses’ continued growth. Additionally, Michael’s relocation to Phoenix isn’t just a win for Tallwave and Ethology, it is a win for the State of Arizona.”

Relocating from New York City to Phoenix, Jackson brings more than 25 years’ experience to both executive teams. In his role as EVP and CFO, Jackson will focus his efforts on championing company growth and acquisition strategies. Prior to joining Tallwave and Ethology, he served as EVP and CFO of iCrossing, a wholly owned subsidiary of Hearst Corporation, for over nine years. Additionally, Jackson was the EVP and CFO of Agency.com, and held management positions at both Arthur Andersen, LLP and Ernst and Young, LLP.

“I’ve always been a fan of Arizona, and it has been exciting to watch the technology ecosystem evolve here and the entire Southwest over the years,” Jackson said. “I’m looking forward to bringing my experience in building teams and driving growth to Tallwave and Ethology, and work alongside some of the most talented people in the industry.”

About Tallwave
Tallwave is a business design and innovation agency focused on helping companies build great products and take them to market successfully. Tallwave provides a full suite of solutions including product development, prototyping, UX and visual design, positioning and branding, and customer acquisition. Tallwave is headquartered in Scottsdale, Ariz. Learn more at tallwave.com.

About Ethology
Ethology is an Arizona based digital marketing agency with expertise in integrating earned, owned and paid digital media programs. The agency focuses on search, media, creative, content and UX. Ethology has serviced an impressive list of of clients from SMB to enterprise including Farmers Insurance, Culligan, American Signature, Inc. and more. For more information on Ethology, please visit ethology.com.

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Sean McMahon

About the Author

As AVP of Corporate Development & Marketing, Sean identifies and cultivates growth opportunities, maintains an understanding of internal KPIs and industry trends, and implements corporate strategy and business objectives. Sean co-founded EngineWorks, Inc., a performance-based digital marketing company in Portland, Oregon before it was acquired by Ethology, Inc. in 2011. Sean was also a member of the founding team at TrafficLeader, Inc., and helped grow it until it was acquired by Marchex, Inc. (NASDAQ: MCHX) in 2003. His passion for college football started as a walk-on at Oklahoma State University. Sean is also a founding board member of Search Engine Marketing Professionals of Portland (SEMpdx).


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