• April 18, 2016 by admin in Marketing News

    Beacons — the Future of Marketing? An Ethology POV

    If you haven’t heard about beacon marketing, you soon will. Beacon marketing allows you to place a Bluetooth transmitter in your brick-and-mortar store, which sends push notifications to a user’s phone within a certain range. This way, you can send coupons directly to users to entice them to come into your store, let them know

  • November 12, 2015 by Anthony Quiroz in Strategy

    Moving Beyond the Journey Map and Recognizing the Guideposts

    Now that you have a journey map, what do you do? Do you keep refining it? Do you try to perfect it? Remember, a journey map is a tool to help you visualize your customers’ actions and their goals, in order to reveal key moments where your brand has the best opportunity to connect and