Personas

  • December 01, 2016 by Mike Barbeau in User Experience

    For the Love of Money (aka Customers)

    WHO CARES? THEY DID. During a recent two-day persona workshop, I saw the depth of our client’s knowledge and empathy for their customers. I saw how their culture was built around providing compassionate customer service and how they expect their customer service representatives to go beyond the expectations of their customers. As I sat in

  • November 21, 2016 by Sean Rice in Content

    Don’t Miss Your Industry’s Brexit

    This year featured a couple of unexpected election outcomes in the U.S. and abroad. Learn how to apply lessons from these elections to answer this question: Do you know who your customers are and why they should vote for you?