mobile
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Beacons — the Future of Marketing? An Ethology POV
If you haven’t heard about beacon marketing, you soon will. Beacon marketing allows you to place a Bluetooth transmitter in your brick-and-mortar store, which sends push notifications to a user’s phone within a certain range. This way, you can send coupons directly to users to entice them to come into your store, let them know
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Look to the Past to Predict 2016
Every year, about this time, a plethora of predictions pertaining to what’s to come in the new year are spouted forth by numerous industry luminaries and agency heads. Here’s ours.
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Moving Beyond the Journey Map and Recognizing the Guideposts
Now that you have a journey map, what do you do? Do you keep refining it? Do you try to perfect it? Remember, a journey map is a tool to help you visualize your customers’ actions and their goals, in order to reveal key moments where your brand has the best opportunity to connect and
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Integrating User Experience and Content Strategy: 3 Real-life Insights and Lessons
As User Experience and Content Strategy continue to evolve with technology and research, figuring out how to integrate the two has become increasingly more important, as well as more challenging. What was once equivalent to solving a flat, 100-piece puzzle — figuring out one part, then another part and fitting them together — is now