• May 09, 2016 by admin in Strategy

    5 Reasons to STOP Marketing to Millennials

      Ethology’s Senior Content Strategist Dustin Diehl presented “Five Reasons to Stop Marketing to Millennials” at the Los Angeles Digital Retail and Fashion Masterclass on April 26. Brands in attendance included Jimmy Choo, Charming Charlie, Stance, O’Neill, Guess, BCBGMAXAZRIA, Halston and more. Dustin’s assertion that brands and marketers are incorrectly targeting millennial audiences captivated the

  • February 23, 2016 by admin in Culture

    If You Give a Millennial a Cookie…

    Snacks, beer kegs and fountain orange soda.