• December 01, 2016 by Mike Barbeau in User Experience

    For the Love of Money (aka Customers)

    WHO CARES? THEY DID. During a recent two-day persona workshop, I saw the depth of our client’s knowledge and empathy for their customers. I saw how their culture was built around providing compassionate customer service and how they expect their customer service representatives to go beyond the expectations of their customers. As I sat in

  • September 27, 2016 by Sean Rice in User Experience

    Is Your Digital Experience Frictionless?

    Exposing user experience issues to elevate your metrics. Your site has been live for a year or two. In some ways, it still feels brand new. However, you’ve seen your conversions stagnate despite your best efforts to add features to improve the site. You just launched a new app last week. In the rush to release,

  • April 18, 2016 by admin in Marketing News

    Beacons — the Future of Marketing? An Ethology POV

    If you haven’t heard about beacon marketing, you soon will. Beacon marketing allows you to place a Bluetooth transmitter in your brick-and-mortar store, which sends push notifications to a user’s phone within a certain range. This way, you can send coupons directly to users to entice them to come into your store, let them know

  • February 23, 2016 by admin in Culture

    If You Give a Millennial a Cookie…

    Snacks, beer kegs and fountain orange soda.