• December 01, 2016 by Mike Barbeau in User Experience

    For the Love of Money (aka Customers)

    WHO CARES? THEY DID. During a recent two-day persona workshop, I saw the depth of our client’s knowledge and empathy for their customers. I saw how their culture was built around providing compassionate customer service and how they expect their customer service representatives to go beyond the expectations of their customers. As I sat in