• December 01, 2015 by Sean Rice in Strategy

    Journey Mapping — You’re Doing It All Wrong

    “How do your customers buy your product?” Of all the questions someone could ask you about your business, this one seems far from the hardest to answer. Yet, with the emergence of new marketing channels, multiple screens and digital media, it’s now one of the most complex, dynamic and important questions of our time —

  • November 12, 2015 by Anthony Quiroz in Strategy

    Moving Beyond the Journey Map and Recognizing the Guideposts

    Now that you have a journey map, what do you do? Do you keep refining it? Do you try to perfect it? Remember, a journey map is a tool to help you visualize your customers’ actions and their goals, in order to reveal key moments where your brand has the best opportunity to connect and

  • September 22, 2015 by Anthony Quiroz in User Experience

    Integrating User Experience and Content Strategy: 3 Real-life Insights and Lessons

    As User Experience and Content Strategy continue to evolve with technology and research, figuring out how to integrate the two has become increasingly more important, as well as more challenging. What was once equivalent to solving a flat, 100-piece puzzle — figuring out one part, then another part and fitting them together — is now