content strategy

  • June 30, 2016 by admin in Front-End Dev

    Ethology Helps Build and Launch Heliocare.com

    Ferndale Healthcare launches amazing new site to educate about skin health. Ethology has proudly helped build and launch a full redesign on Heliocare.com to accelerate customer experience and consumer awareness on Ferndale Healthcare’s dermatologist-recommended supplement, Heliocare. Heliocare’s exclusive, clinically proven ingredient is derived from nature itself — the Polypodium leucotomos fern, found in the wilds

  • May 25, 2016 by admin in Marketing News

    The Evolution of Marketing – Forbes

    (Ethology was mentioned in a recent article in Forbes, by contributor, John Hall) John writes: Everyone is naturally turned off to being sold to all the time, and most of us are starting to consider the typical “just following up” sales emails and calls to be on the same level as the iconic used-car salesman

  • May 11, 2016 by admin in Marketing News

    Why Would a Startup Be Included?

    With a little more than $10 million in revenue, three offices and fewer than a hundred employees, Ethology teeters on the cusp of eligibility for something as large as the 2016 Forrester Research WAVE Report ™.   With major agencies that have international accolades and over $100 million in revenue being the major players in

  • May 09, 2016 by admin in Strategy

    5 Reasons to STOP Marketing to Millennials

      Ethology’s Senior Content Strategist Dustin Diehl presented “Five Reasons to Stop Marketing to Millennials” at the Los Angeles Digital Retail and Fashion Masterclass on April 26. Brands in attendance included Jimmy Choo, Charming Charlie, Stance, O’Neill, Guess, BCBGMAXAZRIA, Halston and more. Dustin’s assertion that brands and marketers are incorrectly targeting millennial audiences captivated the

  • March 24, 2016 by Anna Hrach in Strategy

    How to Conduct a Content Workshop

    Building great content is like building a house. Your content strategy is your blueprint, and content marketing and creation are the tools that bring those plans to life. Unfortunately, just like a real house, if you don’t build it according to plan, it can all come crashing down.

  • March 14, 2016 by admin in Media

    Marketing Preparation for Facebook’s Canvas

    Facebook has announced a new ad unit for the mobile news feed called Canvas.

  • October 15, 2015 by Nolan Alexander in Local Search

    Pursuing Local Search Listings Success — How We Do It

    A 5 Step Personal Interview To Assess The State of Your Local Search Maybe you own a local restaurant. Maybe you own a group of franchised shoe retailers. Maybe you own a couple of doctor’s offices on opposite ends of town. Or maybe you are in charge of marketing all of your coffee shops nationwide.

  • September 29, 2015 by Benjie Pressman in Strategy

    5 Essential Social Media Strategy Fundamentals

    The landscape of social media is littered with companies and organizations that have entered the arena knowing the importance of a strong online presence, but are wandering around aimlessly without a clear direction or strategy. Whether you have a dedicated social media manager or not, real success online depends on how committed you are in creating

  • September 22, 2015 by Anthony Quiroz in User Experience

    Integrating User Experience and Content Strategy: 3 Real-life Insights and Lessons

    As User Experience and Content Strategy continue to evolve with technology and research, figuring out how to integrate the two has become increasingly more important, as well as more challenging. What was once equivalent to solving a flat, 100-piece puzzle — figuring out one part, then another part and fitting them together — is now