Ethology’s Senior Content Strategist Dustin Diehl presented “Five Reasons to Stop Marketing to Millennials” at the Los Angeles Digital Retail and Fashion Masterclass on April 26. Brands in attendance included Jimmy Choo, Charming Charlie, Stance, O’Neill, Guess, BCBGMAXAZRIA, Halston and more. Dustin’s assertion that brands and marketers are incorrectly targeting millennial audiences captivated the
If you haven’t heard about beacon marketing, you soon will. Beacon marketing allows you to place a Bluetooth transmitter in your brick-and-mortar store, which sends push notifications to a user’s phone within a certain range. This way, you can send coupons directly to users to entice them to come into your store, let them know
At this time of year, after the holiday decorations are stored away and I’ve returned all of the misfit gifts, I am reminded why my loyalty to brands like Amazon and Nordstrom only continues to grow.