audience

  • April 18, 2016 by admin in Marketing News

    Beacons — the Future of Marketing? An Ethology POV

    If you haven’t heard about beacon marketing, you soon will. Beacon marketing allows you to place a Bluetooth transmitter in your brick-and-mortar store, which sends push notifications to a user’s phone within a certain range. This way, you can send coupons directly to users to entice them to come into your store, let them know

  • March 14, 2016 by admin in Media

    Marketing Preparation for Facebook’s Canvas

    Facebook has announced a new ad unit for the mobile news feed called Canvas.

  • September 29, 2015 by Benjie Pressman in Strategy

    5 Essential Social Media Strategy Fundamentals

    The landscape of social media is littered with companies and organizations that have entered the arena knowing the importance of a strong online presence, but are wandering around aimlessly without a clear direction or strategy. Whether you have a dedicated social media manager or not, real success online depends on how committed you are in creating