analytics

  • March 17, 2016 by admin in Strategy

    Identifying the Right Digital Marketing KPIs

    When managing any digital campaign, it’s important to select the correct key performance indicators (KPIs) to properly measure each medium you’re running.

  • December 01, 2015 by Sean Rice in Strategy

    Journey Mapping — You’re Doing It All Wrong

    “How do your customers buy your product?” Of all the questions someone could ask you about your business, this one seems far from the hardest to answer. Yet, with the emergence of new marketing channels, multiple screens and digital media, it’s now one of the most complex, dynamic and important questions of our time —