Ethology Helps Build and Launch

June 30, 2016 by admin in Front-End Dev

Heliocare Hero

Ferndale Healthcare launches amazing new site to educate about skin health.

Ethology has proudly helped build and launch a full redesign on to accelerate customer experience and consumer awareness on
Ferndale Healthcare’s dermatologist-recommended supplement, Heliocare. Heliocare’s exclusive, clinically proven ingredient is derived from nature itself — the Polypodium leucotomos fern, found in the wilds of Central and South America. Once an aquatic plant, this fern adapted to life on land and created its own protection from the harsh effects of free radicals in the environment. has launched its new site and is excited to be available in the U.S.


HC image 1 designer and Ethologist Sean Rice says, “Our design process even led us to look at Heliocare’s third-party vendors. We showed one vendor a way to really improve their product’s conversion rate by making the process more fluid, which has resulted in a much better experience for Heliocare and its customers, as well as for this vendor’s other end users.”


Ethology designers have created new elements on the site, including information on what makes Heliocare so unique and helpful, current educational articles about free radicals, and skin care tips and ideas. also features a health care portal for physicians and professionals to receive a deeper understanding of this amazing supplement and its ability to help their patients. Ferndale Healthcare’s operative goal is to close the educational gap between daily skin care and how damage from free radicals can adversely affect our skin. This cutting-edge supplement is now available at all Walgreens nationwide, and from these online retailers.


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