• November 12, 2015 by Anthony Quiroz in Strategy

    Moving Beyond the Journey Map and Recognizing the Guideposts

    Now that you have a journey map, what do you do? Do you keep refining it? Do you try to perfect it? Remember, a journey map is a tool to help you visualize your customers’ actions and their goals, in order to reveal key moments where your brand has the best opportunity to connect and

  • September 29, 2015 by Benjie Pressman in Strategy

    5 Essential Social Media Strategy Fundamentals

    The landscape of social media is littered with companies and organizations that have entered the arena knowing the importance of a strong online presence, but are wandering around aimlessly without a clear direction or strategy. Whether you have a dedicated social media manager or not, real success online depends on how committed you are in creating

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