Strategy

  • December 14, 2016 by Dustin Diehl in Content

    Apples to Apples to Voice to Content

    How a simple card game can help align the voice of your branded content. Brand guidelines. Brand book. Style guide. Voice and tone guide. These terms aren’t exactly interchangeable, but their purposes are (at a high level) generally the same: They are tools content creators use to ensure consistency and on-brand messaging.  

  • November 21, 2016 by Sean Rice in Content

    Don’t Miss Your Industry’s Brexit

    This year featured a couple of unexpected election outcomes in the U.S. and abroad. Learn how to apply lessons from these elections to answer this question: Do you know who your customers are and why they should vote for you?

  • October 12, 2016 by Chris Snook in Content

    The Customer You Seek Is Seeking You in Return

      In today’s digital world, it is simultaneously easier and harder than ever before to establish, nurture, grow and maintain your relationship between your brand and your customers. The same technologies that have enabled productivity and scale create the struggle of an always-on environment with diminished windows of opportunity and more demands on less staff.

  • July 18, 2016 by admin in Content

    Successful Content Strategy Demands Context

    Have you ever walked into the middle of a movie or TV show and gotten sucked into the story, only to spend the rest of the show trying to piece together the narrative? Dinner parties and networking events provide plentiful examples of social butterflies landing in the middle of conversations and interrupting the speaker to

  • May 09, 2016 by admin in Strategy

    5 Reasons to STOP Marketing to Millennials

      Ethology’s Senior Content Strategist Dustin Diehl presented “Five Reasons to Stop Marketing to Millennials” at the Los Angeles Digital Retail and Fashion Masterclass on April 26. Brands in attendance included Jimmy Choo, Charming Charlie, Stance, O’Neill, Guess, BCBGMAXAZRIA, Halston and more. Dustin’s assertion that brands and marketers are incorrectly targeting millennial audiences captivated the

  • March 24, 2016 by Anna Hrach in Strategy

    How to Conduct a Content Workshop

    Building great content is like building a house. Your content strategy is your blueprint, and content marketing and creation are the tools that bring those plans to life. Unfortunately, just like a real house, if you don’t build it according to plan, it can all come crashing down.

  • March 17, 2016 by admin in Strategy

    Identifying the Right Digital Marketing KPIs

    When managing any digital campaign, it’s important to select the correct key performance indicators (KPIs) to properly measure each medium you’re running.

  • February 16, 2016 by Mike Barbeau in Strategy

    Our Secret Sauce — Not Having a Black Box

    What makes your agency special isn’t your recipe, but how you cook the dish.

  • February 04, 2016 by Sean McMahon in Strategy

    Look to the Past to Predict 2016

    Every year, about this time, a plethora of predictions pertaining to what’s to come in the new year are spouted forth by numerous industry luminaries and agency heads. Here’s ours.

  • December 01, 2015 by Sean Rice in Strategy

    Journey Mapping — You’re Doing It All Wrong

    “How do your customers buy your product?” Of all the questions someone could ask you about your business, this one seems far from the hardest to answer. Yet, with the emergence of new marketing channels, multiple screens and digital media, it’s now one of the most complex, dynamic and important questions of our time —

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