In today’s digital world, it is simultaneously easier and harder than ever before to establish, nurture, grow and maintain your relationship between your brand and your customers. The same technologies that have enabled productivity and scale create the struggle of an always-on environment with diminished windows of opportunity and more demands on less staff.
We have all experienced this scenario: You’re searching online for an answer to a very specific question. You click on the first search result and the webpage looks like it’s from the Stone Age, so you quickly click back to Google. The second result is an in-depth article with a headline not relevant to your