• November 04, 2016 by Mike Barbeau in Paid Media

    Paid Media that Pays for Itself

    Paid search is like a closet. Everything starts clean and organized, and you can find what you need without any trouble. Over time, you add new items, things get moved around, someone puts something you need every day in a different place, and though you can still get what you need, you sometimes end up

  • May 03, 2016 by admin in Paid Media

    Instagram Ads: 3 Things You Should Know

    In early September 2015, Instagram launched their advertising platform globally to businesses of all sizes. The company also released some new features to allow advertisers to easily port over their existing creative to the platform. So, what do you need to know? Instagram has over 400 million monthly active users, with 75 percent of them

  • April 27, 2016 by admin in Media

    Ethology Named 2016 Webby Honoree

    Ethology is excited to announce our status as a 2016 Webby Award Honoree for the redesign of the SONOS Studio website, for which we scored in the top 80th percentile of all work entered worldwide. Ethology, in conjunction with the SONOS team and Bruce Mau Design, is being recognized specifically for scoring high in the

  • March 14, 2016 by admin in Media

    Marketing Preparation for Facebook’s Canvas

    Facebook has announced a new ad unit for the mobile news feed called Canvas.

  • February 23, 2016 by admin in Media

    Major Google Search Engine Results Changes Are Here

    On February 20, our Google team confirmed a major change to the search engine results page (SERP) affecting sidebar ads.