Local Search

  • December 19, 2016 by Mike Wallace in Local Search

    Is Your Business Optimized for Apple Maps?

    The New Apple Maps. What Happened? We’ve all had that moment where we’ve used an application for directions and ended up nowhere near the place we were trying to go. For many of us, that mapping application was Apple Maps.

  • October 31, 2016 by Nolan Alexander in Local Search

    Why Local Search Is the “Bunt” of Digital Marketing

    Don’t let anyone fool you — local SEO is easy. When you break it down, optimizing a business’s physical location to be more “findable” online falls into four simple steps: Claim Your Listings – Google My Business, Bing Places, Apple Maps, Yelp, YP.com, etc. Fill Out Your Listings – Brand name, address, phone number, website, etc. Add

  • October 28, 2016 by Mike Wallace in Local Search

    Google My Business Attributes

    A POV on the refinement and enrichment of Google Maps Google Attributes What are they? Google My Business attributes are factors or specific characteristics about a business that exist outside of the standard categories. Attributes have been used by Google to describe elements of a business such as in-store experience, wifi availability, product offerings, etc.

  • June 20, 2016 by Mike Wallace in Local Search

    Google My Business: Department Listings

    Google My Business As we all know, Google Maps makes up a very important portion of Google’s search results. Fifteen percent of searches within Google show these map results, and an even higher percentage of searches show a knowledge graph for an individual business on the right-hand side of the results. These listings are based

  • June 07, 2016 by admin in Local Search

    Learning How to Eat Healthy Can Start Online

    While walking over to one of my favorite places for lunch, I started thinking about the glycemic index chart (we may have entered Nerdville) — “Which has a higher glycemic index: brown rice or black beans?” Through some personal reading and a few podcasts, I was introduced to the correlation between foods with a high

  • November 10, 2015 by Mike Wallace in Local Search

    Flu Season Is Here: Is Your Healthcare Business Visible Online?

    Can Your Patients Find Your Business? Medical centers, urgent cares and other more convenient forms of health care have been growing tremendously in recent years. This means that the online space for this industry has become extremely competitive, and one of the best ways to be found is through local search.

  • October 15, 2015 by Nolan Alexander in Local Search

    Pursuing Local Search Listings Success — How We Do It

    A 5 Step Personal Interview To Assess The State of Your Local Search Maybe you own a local restaurant. Maybe you own a group of franchised shoe retailers. Maybe you own a couple of doctor’s offices on opposite ends of town. Or maybe you are in charge of marketing all of your coffee shops nationwide.

  • June 19, 2015 by admin in Local Search

    Maintaining Ranking and Local Search Consistency Across Multiple Locations

    Businesses, especially those involved in some form of franchising, have a lot on their plate. It can be tempting to give the individual business owner the power they want to design the perfect business for them. This can allow individual locations to capitalize on their local markets that they know so well. However, this strategy