Marketing News

  • May 25, 2016 by admin in Marketing News

    The Evolution of Marketing – Forbes

    (Ethology was mentioned in a recent article in Forbes, by contributor, John Hall) John writes: Everyone is naturally turned off to being sold to all the time, and most of us are starting to consider the typical “just following up” sales emails and calls to be on the same level as the iconic used-car salesman

  • May 11, 2016 by admin in Marketing News

    Why Would a Startup Be Included?

    With a little more than $10 million in revenue, three offices and fewer than a hundred employees, Ethology teeters on the cusp of eligibility for something as large as the 2016 Forrester Research WAVE Report ™.   With major agencies that have international accolades and over $100 million in revenue being the major players in

  • April 18, 2016 by admin in Marketing News

    Beacons — the Future of Marketing? An Ethology POV

    If you haven’t heard about beacon marketing, you soon will. Beacon marketing allows you to place a Bluetooth transmitter in your brick-and-mortar store, which sends push notifications to a user’s phone within a certain range. This way, you can send coupons directly to users to entice them to come into your store, let them know

  • March 29, 2016 by admin in Marketing News

    Ethology Earns Highest Content Score from Well-known Analytics Firm

    With more than $10 million in revenue, three offices and fewer than a hundred employees, Ethology is right on the cusp of eligibility for Forrester’s WAVE report. Because Ethology always takes a very progressive approach to search strategies and content, Forrester saw our potential, and we are happy to announce our inclusion in this year’s

  • March 15, 2016 by Sean McMahon in Marketing News

    Tallwave and Ethology Expand Executive Team to Drive Continued Growth

    Tallwave and portfolio company, Ethology, appoint Michael J. Jackson as EVP and CFO.