Sean Rice

  • November 21, 2016 by Sean Rice in Content

    Don’t Miss Your Industry’s Brexit

    This year featured a couple of unexpected election outcomes in the U.S. and abroad. Learn how to apply lessons from these elections to answer this question: Do you know who your customers are and why they should vote for you?

  • September 27, 2016 by Sean Rice in User Experience

    Is Your Digital Experience Frictionless?

    Exposing user experience issues to elevate your metrics. Your site has been live for a year or two. In some ways, it still feels brand new. However, you’ve seen your conversions stagnate despite your best efforts to add features to improve the site. You just launched a new app last week. In the rush to release,

  • December 01, 2015 by Sean Rice in Strategy

    Journey Mapping — You’re Doing It All Wrong

    “How do your customers buy your product?” Of all the questions someone could ask you about your business, this one seems far from the hardest to answer. Yet, with the emergence of new marketing channels, multiple screens and digital media, it’s now one of the most complex, dynamic and important questions of our time —

  • June 08, 2015 by Sean Rice in Email Marketing

    Introducing Inkling: A Responsive Email Framework for Modern Web Developers

    At Ethology, we leverage a few different web development tools that help us get things done efficiently. Namely, Jekyll and Sass. So, when tasked with building out a few custom responsive email templates we naturally sought out some ways we could streamline that process. Inkling came about as a by-product of seeking to improve the