Mike Wallace

  • December 19, 2016 by Mike Wallace in Local Search

    Is Your Business Optimized for Apple Maps?

    The New Apple Maps. What Happened? We’ve all had that moment where we’ve used an application for directions and ended up nowhere near the place we were trying to go. For many of us, that mapping application was Apple Maps.

  • October 28, 2016 by Mike Wallace in Local Search

    Google My Business Attributes

    A POV on the refinement and enrichment of Google Maps Google Attributes What are they? Google My Business attributes are factors or specific characteristics about a business that exist outside of the standard categories. Attributes have been used by Google to describe elements of a business such as in-store experience, wifi availability, product offerings, etc.

  • June 20, 2016 by Mike Wallace in Local Search

    Google My Business: Department Listings

    Google My Business As we all know, Google Maps makes up a very important portion of Google’s search results. Fifteen percent of searches within Google show these map results, and an even higher percentage of searches show a knowledge graph for an individual business on the right-hand side of the results. These listings are based

  • November 10, 2015 by Mike Wallace in Local Search

    Flu Season Is Here: Is Your Healthcare Business Visible Online?

    Can Your Patients Find Your Business? Medical centers, urgent cares and other more convenient forms of health care have been growing tremendously in recent years. This means that the online space for this industry has become extremely competitive, and one of the best ways to be found is through local search.