Mike Barbeau

  • December 01, 2016 by Mike Barbeau in User Experience

    For the Love of Money (aka Customers)

    WHO CARES? THEY DID. During a recent two-day persona workshop, I saw the depth of our client’s knowledge and empathy for their customers. I saw how their culture was built around providing compassionate customer service and how they expect their customer service representatives to go beyond the expectations of their customers. As I sat in

  • November 04, 2016 by Mike Barbeau in Paid Media

    Paid Media that Pays for Itself

    Paid search is like a closet. Everything starts clean and organized, and you can find what you need without any trouble. Over time, you add new items, things get moved around, someone puts something you need every day in a different place, and though you can still get what you need, you sometimes end up

  • October 14, 2016 by Mike Barbeau in User Experience

    Designing Versus Design Thinking

    Paintbrushes, styluses (styli?), microphones and most crayons are relatively useless, and sometimes dangerous, in my possession. So clearly, I’m not a designer. That said, I am a design thinker. I wouldn’t have written that a few months ago, but recently, Alyssa Yatabe — an extremely talented and hardworking designer here at Ethology — gave a

  • February 16, 2016 by Mike Barbeau in Strategy

    Our Secret Sauce — Not Having a Black Box

    What makes your agency special isn’t your recipe, but how you cook the dish.