Dustin Diehl

  • December 14, 2016 by Dustin Diehl in Content

    Apples to Apples to Voice to Content

    How a simple card game can help align the voice of your branded content. Brand guidelines. Brand book. Style guide. Voice and tone guide. These terms aren’t exactly interchangeable, but their purposes are (at a high level) generally the same: They are tools content creators use to ensure consistency and on-brand messaging.