Chris Snook

  • December 20, 2016 by Chris Snook in Culture

    Finish as You Aim to Start

    The final days of 2016, another year, are here! I love this time of year because it is a time of both reflection and renewal. It is a time to test our ability to focus as we navigate extra traffic on the road, extra evenings out of the home, extra lines at our favorite stores

  • November 30, 2016 by Chris Snook in User Experience

    The C-Suite’s Cheat Sheet to Optimizing Customer Experience

    This week a client emailed the request below asking for some information on how we think about CX governance and organizational design.   I created the content below in response to that and decided it would serve well to repurpose it into a blog for everyone to see. I hope you enjoy.

  • November 18, 2016 by Chris Snook in User Experience

    Restructuring the Marketing Org Chart to Deliver Great Customer Experiences

    Sample Journey Map According to surveys done by The Economist Intelligence Unit, approximately 80 percent of all marketers believe their teams need to be restructured, with as many as one-third of them feeling this should be an immediate priority. There are volumes of ideas on how you can restructure your organization based upon your vertical, current

  • October 28, 2016 by Chris Snook in General

    Picking Your Mr./Mrs. Right Agency When Results Are as Important as the Relationship

      A transparent scorecard approach to evaluating new potential agency partners on common ground when they offer different strengths. You are busy, and we get that. As a marketer, procurement leader or customer experience working group participant at a brand, life these days is more complex. The daily demands of your current customers, combined with

  • October 12, 2016 by Chris Snook in Content

    The Customer You Seek Is Seeking You in Return

      In today’s digital world, it is simultaneously easier and harder than ever before to establish, nurture, grow and maintain your relationship between your brand and your customers. The same technologies that have enabled productivity and scale create the struggle of an always-on environment with diminished windows of opportunity and more demands on less staff.