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  • July 18, 2016 by admin in Content

    Successful Content Strategy Demands Context

    Have you ever walked into the middle of a movie or TV show and gotten sucked into the story, only to spend the rest of the show trying to piece together the narrative? Dinner parties and networking events provide plentiful examples of social butterflies landing in the middle of conversations and interrupting the speaker to

  • June 30, 2016 by admin in Front-End Dev

    Ethology Helps Build and Launch Heliocare.com

    Ferndale Healthcare launches amazing new site to educate about skin health. Ethology has proudly helped build and launch a full redesign on Heliocare.com to accelerate customer experience and consumer awareness on Ferndale Healthcare’s dermatologist-recommended supplement, Heliocare. Heliocare’s exclusive, clinically proven ingredient is derived from nature itself — the Polypodium leucotomos fern, found in the wilds

  • June 07, 2016 by admin in Local Search

    Learning How to Eat Healthy Can Start Online

    While walking over to one of my favorite places for lunch, I started thinking about the glycemic index chart (we may have entered Nerdville) — “Which has a higher glycemic index: brown rice or black beans?” Through some personal reading and a few podcasts, I was introduced to the correlation between foods with a high

  • May 25, 2016 by admin in Marketing News

    The Evolution of Marketing – Forbes

    (Ethology was mentioned in a recent article in Forbes, by contributor, John Hall) John writes: Everyone is naturally turned off to being sold to all the time, and most of us are starting to consider the typical “just following up” sales emails and calls to be on the same level as the iconic used-car salesman

  • May 11, 2016 by admin in Marketing News

    Why Would a Startup Be Included?

    With a little more than $10 million in revenue, three offices and fewer than a hundred employees, Ethology teeters on the cusp of eligibility for something as large as the 2016 Forrester Research WAVE Report ™.   With major agencies that have international accolades and over $100 million in revenue being the major players in

  • May 09, 2016 by admin in Strategy

    5 Reasons to STOP Marketing to Millennials

      Ethology’s Senior Content Strategist Dustin Diehl presented “Five Reasons to Stop Marketing to Millennials” at the Los Angeles Digital Retail and Fashion Masterclass on April 26. Brands in attendance included Jimmy Choo, Charming Charlie, Stance, O’Neill, Guess, BCBGMAXAZRIA, Halston and more. Dustin’s assertion that brands and marketers are incorrectly targeting millennial audiences captivated the

  • May 03, 2016 by admin in Paid Media

    Instagram Ads: 3 Things You Should Know

    In early September 2015, Instagram launched their advertising platform globally to businesses of all sizes. The company also released some new features to allow advertisers to easily port over their existing creative to the platform. So, what do you need to know? Instagram has over 400 million monthly active users, with 75 percent of them

  • April 27, 2016 by admin in Media

    Ethology Named 2016 Webby Honoree

    Ethology is excited to announce our status as a 2016 Webby Award Honoree for the redesign of the SONOS Studio website, for which we scored in the top 80th percentile of all work entered worldwide. Ethology, in conjunction with the SONOS team and Bruce Mau Design, is being recognized specifically for scoring high in the

  • April 20, 2016 by admin in Organic Search

    UX and Content Strategy Could Solve Your “Pogo-Stick” Problem

    We have all experienced this scenario: You’re searching online for an answer to a very specific question. You click on the first search result and the webpage looks like it’s from the Stone Age, so you quickly click back to Google. The second result is an in-depth article with a headline not relevant to your

  • April 18, 2016 by admin in Marketing News

    Beacons — the Future of Marketing? An Ethology POV

    If you haven’t heard about beacon marketing, you soon will. Beacon marketing allows you to place a Bluetooth transmitter in your brick-and-mortar store, which sends push notifications to a user’s phone within a certain range. This way, you can send coupons directly to users to entice them to come into your store, let them know

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